Schmoozies

Schmoozies is a small-batch cookie brand in Hobart, creating moreish treats loaded with oozing flavour and texture. We designed an enticing and playful brand identity to capture the rich flavour and visual appeal, delighting us in the pure joy of a sweet treat. The identity evokes a bold and brash attitude, featuring an outrageous colour palette, cheeky language and dynamic applications. The punchy logotype pairs with a suite of fun, nostalgic graphics, interchangeable with the ‘O’ in Schmoozies. Supporting photography was art directed to capture a sensory connection to the sweet smell, taste and texture of a Schmoozie and the lovingly handmade process.