Hinoak is a modern Korean BBQ restaurant conceived around the active participation of diners and architectural craft. Our concept for the project took design cues from the elegant work of Japanese architect Kengo Kuma, exploring the relationship between humanity, nature and design. The result is an interior that is warm, cosy and intimate, filled with the intriguing play of light that filters through the slatted exterior. Our branding for the restaurant focused on the Chinese symbol for ‘fire’ – commonly used in Korean culture, this character has been cut into the external battening, recalling Korea’s fine craft traditions. A strong branding concept was critical to the project – sculpting the ‘fire’ symbol from the timber facade and debossing the brandmark into the interior walls ensures the restaurant’s identity is present throughout the dining experience.

LocationGlen Waverley, AustraliaCategoryBrandCompletion2017ServicesBrand Identity, Signage & Wayfinding, Print Collateral, Menu Design, Interior DesignPhotographyJames Morgan

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